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Marketing & Brand

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Arming firms with a professional marketing team, equipped to deliver creative services focused on providing a professional visual presence & message.

How We Work

1. ASSESS

Assess the current state of the client brand foundation & what is/is not in practice from a marketing perspective. Determine success of current practices

2. STRATEGIZE

Based on assessment results, define the strategy needed to strengthen the marketing & brand professionalism & image

3. EXECUTE

Outline a clear plan & meeting schedule to execute the tactical creative deliverables that will set the client apart

What We Do

Our proven process & tactics that drive & enable your success

Brand Identity

Create or redesign your brand assets (logo, color scheme, fonts, etc)

LIFE CYCLE:

  • Assess Brand Identity State
  • Discuss findings & client desires
  • (If rebrand needed) Complete Brand Questionnaire
    (i.e., Ideation through logo, color palette, story, preferences & suggestions)
  • Logo Redesign & Revision Rounds
    (To include color palette suggestions)

  • Compile new assets into Brand Style Guide
    (Outlines proper brand identity asset usage)

Brand Messaging

Content crafted around how your business is perceived by your audience

Web Design & Development

Designing or redesigning your web presence to be informative & effective to your business

LIFE CYCLE:

  • Audit existing site (if any)
  • Discuss client desires & needs
  • Create mood boards
    • Digital collage of ideas used to generate stylistic direction (2 options)
  • Gain access to hosting & domain (if existing)

Marketing Collateral & Content Creation

Guidance & collaboration to establish the correct marketing asset for any situation

LIFE CYCLE:

  • Determine which documents or templates are necessary for success
    (i.e. Marketing slicks, PowerPoint presentations, cover templates, etc)
  • Create document & conduct revision rounds
  • Discuss expectations for future requests submissions

Social Media

Planned & coordinated social content for your specific marketing campaigns

LIFE CYCLE:

  • Create or gain access to existing social platforms
  • Evaluate existing brand presence (if any)
  • Unify brand identity & language with existing marketing posture (or assist in defining).
  • Craft marketing language such as company descriptions and profile details

Travel & Tradeshow Design

Professional & custom displays that attract prospects to your business

LIFE CYCLE:

  • Understand context of event
  • Establish marketing material needed
  • Determine booth specifications
  • Design booth layout and displays
  • Identify and order promotional giveaways

On-demand business development resources

OPERATING UNITS

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